Rose Street Rescue

Fall 2022

Rose Street Rescue is an artisan business for which I designed an identity system for. As a proud adopter of a rescue dog, I wanted to raise awareness about the wonderful qualities of bully breeds, while showcasing my ability to design with a purpose and for the greater good.

Rose Street Rescue was started by May Susans, a woman who saw the injustice that pitbulls face and wanted to make a change. Rose Street Rescue is a non-profit pitbull rescue, with a small training facility and shelter. She wants to show the world that pitbulls are not the violent monsters that the media portrays them as being.

Promise

At Rose Street Rescue, we promise to give our utmost compassion and patience to every dog in our care. We believe that every dog deserves love, and that includes bully breeds.

Brand Voice

Our brand voice is conversational, but still professional. We want to be warm and inviting to every person and dog that we work with, and we want them to know that we’re there for them.