ArtScience Museum
Fall 2022
For this flexible identity project, the ArtScience Museum logo is transformed into something more fresh, exuberant, and colorful. I wanted to really showcase the museum’s Mission, while keeping it lively.
Mission
“Our mission is to explore where art, science, culture and technology come together. It is here at the intersection of art and science that innovation and new ideas are formed.”
ArtScience Museum aims to:
• Educate
• Intersect
• Inspire
Design strategy
It was important to shine a light on the ArtScience Museum’s “intersection” idea, the idea of merging the ideas of art and science. It was most effective to show a mixing/overlapping of colors, and that I wanted to use simple shapes so as not to visually over-complicate things.
FINAL LOGOS
